Fit for life. Without making fitness your life.
Thirty minutes a day, built around your diary.
For founders, directors and executives
You should not have to fit your life around a gym routine. I build the routine around your life: your diary, your family, your travel. Training and nutrition, fitted to the week you actually have. By the end, you run it yourself.
Francesco ZenCoaching since 2007Best VIP Trainer 2019 and 2021
Who it is for
Founders, directors and executives who care about their health, have no hours to spare, and want something they will keep for the rest of their life.
It is not for you if you need medical supervision for a condition, or if you want a quick fix to repeat every January.
Efficiency beats hours
Thirty minutes that fit together beat hours that do not
Most people who come to me have tried something already. Fasting. Tablets. Hours in the gym and a lot of protein. It works for a few weeks. Then the energy drops, the old habits return, and the answer on offer is to buy it again.
The clients you see here did not train more than everyone else. They trained and ate in a way that fitted together, around the lives they already had.
Real clients, shown with their consent. Results vary between people.
Fitted effort beats generic effort.
In London I coached executives, directors and founders, and they kept asking me for the same things: something quicker, training they could do at home and in hotels, and food that works for a life spent mostly sitting down.
So I built my own method. When the effort is fitted to the person, less of it does more.
A routine built around your life
You do not fit a gym routine. I fit a routine to your diary, your family and your travel. About three hours a week, often less, at home, in a hotel room or in a gym if you have one.
Nutrition that steadies your energy
Cutting food is not the answer. We find the balance that works for your body and your day, so your energy holds from the morning meeting to dinner with your family.
Precision, adjusted every week
I write every plan myself and adjust it as your weeks change. Fitting a method to one person takes far more precision than handing out a generic plan. That precision is the work you are paying for.
Mr Z, for the whole programme.
The AI coaching extension I built in 2026 on my method, with Anthropic’s latest models
Included for the whole programme. When your day changes at the last minute, you are not on your own. I read your progress and make the decisions; Mr Z keeps the plan working in between.
Answers at any hour
A question at 6am before a flight or at 11pm after a dinner. You get an answer built on my method, not a generic one.
Recipes for real days
Meals that fit your day and your evening, built from five official national food composition databases.
Last-minute changes
A cancelled session, a late dinner, a long flight. Your day is adjusted so the week still works.
Guided sessions
When you want a session led for you, at home or in a hotel room, Mr Z takes you through it.
Tested on day one. Retested every 12 weeks.
On our first call I watch you move: a stand on one leg, your upper body strength, a squat, your posture. From there we agree the measures that matter for you, and we test them again every 12 weeks. You see every result.
Strength
Upper and lower body, tested in simple movements you can repeat anywhere.
Retested every 12 weeksMobility
How well your hips, back and shoulders move through a normal day.
Retested every 12 weeksPosture
How you stand, sit and carry yourself after years at a desk.
Retested every 12 weeksEnergy
Your own weekly rating. How you feel is the point.
Retested every 12 weeks
Francesco Zen
Coaching since 2007. Executives since 2016.
I started coaching one to one in Venice in 2007 and moved to London in 2016. My clients have included a member of a Gulf royal family, executives at major UK and US companies, founders of growing businesses, and athletes in bodybuilding, jiu-jitsu, cycling and Cirque du Soleil.
I was named Best VIP Trainer at the Premio Eccellenza Italiana in Washington DC in 2019 and in London in 2021. Today I coach remotely, on UK and Dubai time, and I write every plan myself.
“Easy to implement at home. I never had to sacrifice work performance to follow it.”
“I’ve learned how to take care of myself without it consuming my evenings or weekends.”
“I can go for a walk feeling energised and never out of breath.”
Twelve weeks to build it. Twelve more to make it last.
Z12 builds it. For some people that is enough. For everyone else, Z24 makes it last. You only continue if you need to, and I will tell you honestly which one you are.
Z12 is £900, paid at the start, with a full refund within 14 days. Z24, if you need it, is £2,100, in one payment or two.
The start. We test how you move, I learn how your weeks really run, and we agree what is realistic for each of them.
Z12: build it. We improve your baseline: the habits, the physical side and the tests. The whole picture first, then the biggest levers. A feedback call every week or every two weeks, your choice, and Mr Z every day.
Your results, side by side. We test again and look at the results together. For some people Z12 is enough: you know where to point and you carry on alone. For others, Z24 is what makes it last. We decide together.
Z24: make it last. We keep improving your baseline while you note the moments that make it harder: a heavy month, a trip, a family week. Together we turn them into your every-case book, so nothing catches you out. If you want, add a milestone you care about.
Still there. Three more months of Mr Z after Z12. Six more months and two follow-up calls after Z24.
My commitment to you
Before you start, we agree on our call what the programme asks of you in each kind of week: at the office, away, at home and on holiday. We check together that it is realistic for your life. I take you on only if I believe I can help, and if I do not, I tell you. At week 12 we decide together whether you need Z24, and you receive the full terms before you pay.
Your right to cancel
Z12: cancel within 14 days of signing up, for any reason, and we refund everything. Z24 is a new agreement with its own 14 days: if you have asked to start straight away, you pay only for the days you have had, and we refund the rest.
Read the programme termsWhat people ask first
How much time does it take?
About three hours a week, often less, plus a few short bursts of movement between meetings.
Do I need a gym?
No. Most of the plan works at home or in a hotel room. If you have a gym, we use it.
I have tried fasting and tablets. Why would this be different?
Quick fixes are built to be bought again. They give a fast result, then the energy drops and the old habits come back. I build a pattern of energy, training and food around your work and your family, so there is nothing to repeat.
What happens when I travel?
Travel weeks have their own plan, so a trip is part of your routine, not a break from it. If a week goes differently, we look at it on our next call and adjust.
What is Mr Z?
An AI coaching extension I built on my method. It answers your questions, guides your sessions and helps with meals between our calls. I read your progress and make the decisions.
Is this medical?
No. This is fitness coaching. Before you start you answer a short set of readiness questions. If anything needs a doctor first, I will tell you.
Where are you based?
In Dubai. I work with clients in the UK, and our calls run on UK time.
Twenty minutes, with me.
We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.