You should not have to fit your life around a gym routine. I build the routine around your life: your diary, your family, your travel. Training and nutrition, fitted to the week you actually have. By the end, you run it yourself.
Francesco ZenCoaching since 2007Best VIP Trainer 2019 and 2021
Who it is for
Founders, directors and executives who care about their health, have no hours to spare, and want something they will keep for the rest of their life.
Results
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Efficiency beats hours
Thirty minutes that fit together beat hours that do not
Most people who come to me have tried something already. Fasting. Tablets. Hours in the gym and a lot of protein. It works for a few weeks. Then the energy drops, the old habits return, and the answer on offer is to buy it again.
The clients you see here did not train more than everyone else. They trained and ate in a way that fitted together, around the lives they already had.
Aesthetics reflect the lifestyle each person prefers. These results show that lifestyle optimised to their own preferences, not work towards an aesthetic goal.
The method
Fitted strategy beats generic effort.
In London I coached executives, directors and founders, and they kept asking me for the same things: something quicker, training they could do at home and in hotels, and food that works for a life spent mostly sitting down.
So I built my own method. When the effort is fitted to the person, less of it does more.
A routine built around your life
You do not fit a gym routine. I fit a routine to your diary, your family and your travel. About three hours a week, often less, at home, in a hotel room or in a gym if you have one.
Nutrition that steadies your energy
Cutting food is not the answer. We find the balance that works for your body and your day, so your energy holds from the morning to dinner.
Precision, adjusted every week
I write every plan myself and adjust it as your weeks change. Fitting a method to one person takes far more precision than handing out a generic plan.
Answers in seconds
Mr Z, for the whole programme.
The AI coaching extension I built in 2026 on my method, with Anthropic’s latest models
When your day changes at the last minute, you are not on your own. I read your progress and make the decisions; Mr Z keeps the plan working in between.
Answers at any hour
A question at 6am before a flight or at 11pm after a dinner. You get an answer built on my method, not a generic one.
Recipes for real days
Meals that fit your day and your evening, built from five official national food composition databases.
Last-minute changes
A cancelled session, a late dinner, a long flight. Your day is adjusted so the week still works.
Guided sessions
When you want a session led for you, at home or in a hotel room, Mr Z takes you through it.
What we measure
Tested on researched functional metrics.
Four tests from the Five Minute Baseline, each studied in published research.
The four Baseline tests and the research behind each
Test
What research links it with
The data
Study
One leg standBalance
Research links being able to hold ten seconds with how long people live.
1.84Hazard ratioAll-cause mortality, adults aged 51 to 75 who could not hold ten seconds, about seven years.
A call where we test how you move, then the method fitted to your diary, your family and your travel.
Time each week
Sessions at a fixed time and place, often three a week.
About three hours a week, often less, at home, in a hotel room or in a gym.Research links short bursts of activity with better health, even in people who do no formal exercise.Source: Stamatakis 2022 (Nature Medicine)
Food
A stricter diet: cut, count, restrict.
We do not start by cutting food. We find what keeps your energy steady from the morning to dinner.
Busy weeks and travel
The routine stops when the week changes.
Adjusted every week by Francesco personally, travel weeks included.
Between sessions
You are on your own.
Mr Z answers at any hour, built on the method.
What you pay
Per session, for as long as you keep going.
£900 for 12 weeks, with a full refund within 14 days. £2,100 for 12 more, only if we both agree you need it. Mr Z included after each.The whole year: £3,000 at most.
I started coaching one to one in Venice in 2007 and moved to London in 2016. My clients have included a member of a Gulf royal family, executives at major UK and US companies, founders of growing businesses, and athletes in bodybuilding, jiu-jitsu, football, cycling, Cirque du Soleil and Bolshoi.
I was named Best VIP Trainer at the Premio Eccellenza Italiana in Washington DC in 2019 and in London in 2021. Today I coach remotely, on UK and Dubai time, and I write every plan myself.
“Easy to implement at home. I never felt depleted and out of energy as I did in the past with strict regimes.”
G, Senior Manager, Business Development, 37
“I’ve learned how to take care of myself without it consuming my evenings or weekends.”
A, Marketing Executive, 32
“I can go for a walk feeling energised and never out of breath.”
Daniel, business owner, 47
Our method
One solution. Two levels.
Start with twelve weeks. Continue only if you need to.
Day oneStartWeek 1212 wksWeek 2424 wksSix months later+6 months
Z12
12 weeks with Francesco
Mr Z, 3 months
Z24
12 more weeks
Mr Z, 6 months, 2 check-in calls
Coaching with FrancescoMr ZCheck-in call
Level one
Z12 Baseline enhancement.
We find what works for you and build it into your life.
12 weeks of coaching
Then 3 months of Mr Z
£900, full refund within 14 days
Level two
Z24 Independence.
We keep improving your functional metrics and test the routine against everything that could disrupt it.
12 more weeks of coaching
Then 6 months of Mr Z and two check-in calls
£2,100, in one payment or two
Only if we both agree you need it
No risk to start
I only take you on if I believe I can help.
Z12 comes with a full refund within 14 days, even if we have started.
About three hours a week, often less, plus a few minutes of movement whenever the day allows.
Do I need a gym?
No. Most of the plan works at home or in a hotel room. If you have a gym, we use it.
I have tried fasting and tablets. Why would this be different?
Quick fixes are built to be bought again. They give a fast result, then the energy drops and the old habits come back. I build a pattern of energy, training and food around your work and your family, so there is nothing to repeat.
What happens when I travel?
Travel weeks have their own plan, so a trip is part of your routine, not a break from it. If a week goes differently, we look at it on our next call and adjust.
What is Mr Z?
An AI coaching extension I built on my method. It answers your questions, guides your sessions and helps with meals between our calls. I read your progress and make the decisions.
Is this medical?
No. This is fitness coaching. Before you start you answer a short set of readiness questions. If anything needs a doctor first, I will tell you.
Where are you based?
In Dubai. I work with clients in the UK, and our calls run on UK time.
Twenty minutes, with me.
We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.
