Remote coaching for founders, directors and executives
About three hours a week, often less.
Built around your diary, your family and your travel.
Plus an AI assistant with your plan, 24/7.
A free 20 minute call with Francesco.
Francesco ZenCoaching since 2007Premio Eccellenza Italiana 2019
Thirty minutes that fit together beat hours that do not
Most people who come to me have tried something already. Fasting. Tablets. Hours in the gym and a lot of protein. It works for a few weeks. Then the energy drops, the old habits return, and the answer on offer is to buy it again.
The clients you see here did not train more than everyone else. They trained and ate in a way that fitted together, around the lives they already had.
Clients’ own photos, shared with their consent. Results vary between people.
In London I coached executives, directors and founders, and they kept asking me for the same things: something quicker, training they could do at home and in hotels, and food that works for a life spent mostly sitting down.
So I built my own method. When the effort is fitted to the person, less of it does more.
Every workout is built for longevity and wellbeing: to improve your posture and how well your body works. I fit it to your diary, your family and your travel. About three hours a week, often less, at home, in a hotel room or in a gym.
Cutting food is not the answer, and neither is a lot of protein. I set it on what your body really needs, often mostly carbohydrate, to support your energy and your recovery.
I write every plan myself and adjust it as your weeks change. Fitting a method to one person takes far more precision than handing out a generic plan.
Written by me. Changed when your week changes.
Your plan for each week is in the app. You check in with four taps, message me, and see your tests first against latest.
Between our calls, Mr Z, the AI extension built on my method, answers at any hour: a session for a hotel room, a meal for a late dinner. I read your progress and make the decisions.
Four tests show where you start: a one leg stand, a floor sit and rise, push-ups and waist to height. We retest them every 12 weeks, so you see what has changed.
| Standard fitness | ZTraining | |
|---|---|---|
| The goal | Weight loss: a lower number on the scales. | Body composition: what your weight is made of. |
| How progress is measured | The scales and the mirror. | Four researched tests of how your body works: one leg stand, floor sit and rise, push-ups, waist to height. Retested every 12 weeks, and you see every result.Sources: Araújo 2022 (BJSM), Araújo 2025 (European Journal of Preventive Cardiology), Yang 2019 (JAMA Network Open), NICE NG246 |
| Where it starts | A standard programme and a start date. | A call where we test how you move, then the method fitted to your diary, your family and your travel. |
| Time each week | Sessions at a fixed time and place, often three a week. | About three hours a week, often less, at home, in a hotel room or in a gym.Research links short bursts of activity with better health, even in people who do no formal exercise.Source: Stamatakis 2022 (Nature Medicine) |
| Food | A stricter diet: cut, count, restrict. | We do not start by cutting food. We find what keeps your energy steady from the morning to dinner. |
| Busy weeks and travel | The routine stops when the week changes. | Adjusted every week by Francesco personally, travel weeks included. |
| Between sessions | You are on your own. | Mr Z answers at any hour, built on the method. |
| What you pay | Per session, for as long as you keep going. | £900 for 12 weeks, with a full refund within 14 days. £2,100 for 12 more, only if we both agree you need it. Mr Z included after each.The whole year: £3,000 at most. |
| Where it leaves you | Booking the next session. | A way of living you carry on without a coach. |
Coaching since 2007. Executives since 2016.
Quoted in Eat This, Not That, Yahoo and Fit&Well
More about meI started coaching one to one in Venice in 2007 and moved to London in 2016. My clients have included a member of a Gulf royal family, executives at major UK and US companies, founders of growing businesses, and athletes in bodybuilding, jiu-jitsu, football, cycling, Cirque du Soleil and Bolshoi.
In 2019 I was recognised at the Premio Eccellenza Italiana in Washington DC, in its New Professions section. Today I coach remotely, on UK and Dubai time, and I write every plan myself.
“Easy to implement at home. I never felt depleted and out of energy as I did in the past with strict regimes.”
“I’ve learned how to take care of myself without it consuming my evenings or weekends.”
“I can go for a walk feeling energised and never out of breath.”
Start with twelve weeks. Continue only if you need to.
Level one
Z12 Baseline enhancement.
Six months in all. We find what works for you and build it into your life.
Level two
Z24 Make it last.
Nine months in all. You lead, and I stay close, while we test your routine against everything that could disrupt it.
About three hours a week, often less, plus a few minutes of movement whenever the day allows.
No. Most of the plan works at home or in a hotel room. If you have a gym, we use it.
That is a good place to start from. On our first call we test how you move, and I write the plan from what we find. If anything needs a doctor first, I will tell you. If the programme does not fit you, I will say so.
Yes. You film a set and I review it and reply. Between calls, Mr Z gives you live feedback on your form through your phone or laptop camera.
Quick fixes are built to be bought again. They give a fast result, then the energy drops and the old habits come back. I build a pattern of energy, training and food around your work and your family, so there is nothing to repeat.
Travel weeks have their own plan, so a trip is part of your routine, not a break from it. If a week goes differently, we look at it on our next call and adjust.
An AI coaching extension I built on my method. It answers your questions, guides your sessions and helps with meals between our calls. I read your progress and make the decisions.
We talk about your week, your health and what you have tried before. I tell you what I would work on first and what it would ask of you. If the programme fits you, I will say so. If it does not, I will say that too.
For Z12, tell me by email within 14 days of signing up and I refund everything, even if we have started.
No. This is fitness coaching. Before you start you answer a short set of readiness questions. If anything needs a doctor first, I will tell you.
In Dubai. I work with clients in the UK, and our calls run on UK time.
We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.