Remote coaching for founders, directors and executives

Fit for life. Without making fitness your life.

Strength, mobility and balance that last.About three hours a week, often less.

Built around your diary, your family and your travel.

Take the five minute test Or book a free 20 minute call

12 weeks of one-to-one coaching with Francesco, £900 in total. Full refund if you cancel within 14 days of signing up, even if coaching has started. What is included

Francesco ZenCoaching since 2007Premio Eccellenza Italiana 2019EREPS Level 6, strength and conditioning

Why it did not last

Efficiency beats hours

Short sessions that fit your day, not long ones that do not.

Most people who come to me have tried something already. Fasting. Tablets. Hours in the gym and a lot of protein. What I hear most: it worked for a few weeks, then the energy dropped, the old habits came back, and the answer on offer was to buy it again.

My clients did not train more than everyone else. They trained and ate in a way that fitted together, around the lives they already had.

“I can go for a walk feeling energised and never out of breath.”

Daniel, business owner

See client results

The method

Fitted strategy, not generic effort.

In London I coached executives, directors and founders, and they kept asking me for the same things: something quicker, training they could do at home and in hotels, and food that works for a life spent mostly sitting down.

So I built my own method. When the effort is fitted to the person, less of it does more.

Training built to last

Strength, mobility and balance, to improve your posture and how well your body works. Fitted to your diary, your family and your travel: about three hours a week, often less, at home, in a hotel room or in a gym.

Nutrition for energy and recovery

We do not start by cutting food. I set what you eat on how you move, often with more carbohydrate than you expect, so your energy holds and you recover well.

Precision, adjusted every week

I write every plan myself and adjust it as your weeks change.

Between our calls

Your week, in one app.

Written by me. Changed when your week changes.

Your plan for each week is in the app. You check in with four taps, message me, and see your first results next to your latest.

Between our calls, Mr Z, the AI assistant built on my method, answers at any hour: a session for a hotel room, a meal for a late dinner. I read your progress and make the decisions.

ZTraining app: today's planned session, ready to start with Mr Z — The ZTraining app, shown with an example client.

ZTraining app: a recipe with its photo and ingredients — The ZTraining app, shown with an example client.

Standard fitness or ZTraining

Same goal. Measured differently.

Five measures show where you start: a one leg stand with your eyes closed, push-ups, a floor sit and rise, your waist to height ratio, and your weekly energy rating. We measure them again at week 12, and at week 24 if you continue, so you see what has changed. The research behind the tests

Standard fitness compared with ZTraining
	Standard fitness	ZTraining
Time each week	Sessions at a fixed time and place, often three a week.	About three hours a week, often less, at home, in a hotel room or in a gym.
Food	A set diet to follow.	We do not start by cutting food. We find what keeps your energy steady from the morning to dinner.
Between sessions	Up to you until the next session.	Mr Z, my AI assistant, answers quick questions at any hour. Only I change your plan, and medical or injury questions stay with your doctor.
What you pay	Per session, for as long as you keep going.	£900 for 12 weeks, with a full refund if you cancel within 14 days of signing up. A second 12 weeks, £2,100, only if we both agree.

Book a free 20 minute call Take the five minute test

Your coach

Francesco Zen

Coaching since 2007. Executives since 2016.

More about me

I started coaching one to one in Venice in 2007 and moved to London in 2016. My clients have included executives at major UK and US companies, founders of growing businesses, athletes in bodybuilding, jiu-jitsu, football and cycling, and performers with Cirque du Soleil and the Bolshoi. I never name my clients.

In 2019 I was recognised at the Premio Eccellenza Italiana in Washington DC, in its New Professions section. Today I coach remotely, on UK and Dubai time, and I write every plan myself.

“Easy to implement at home. I never felt depleted and out of energy as I did in the past with strict regimes.”

G, Senior Manager, Business Development

“I’ve learned how to take care of myself without it consuming my evenings or weekends.”

A, Marketing Executive

The programme

Start with twelve weeks.

Continue only if you need to.

The 12 week programme Z12

Remote coaching with me, Francesco Zen, one to one since 2007, built around your real weeks. About three hours of training a week, often less.

A plan written and changed only by me, and a written review every week
A 20 minute video call every week or two
Five measures at the start and at week 12, with a written report: one leg stand with eyes closed, push-ups, floor sit and rise, waist to height and weekly energy rating
Then 3 months of Mr Z, my AI assistant, for quick questions at any hour

£900 in total.

Full refund if you cancel within 14 days of signing up, even if coaching has started.

The second 12 weeks (Z24) build your routine into the weeks that test you most, from what your week 12 report shows. £2,100 in total, only if we both agree. How it works

Book a free 20 minute call Read the programme terms

Questions

What people ask first

How much time does it take?

About three hours a week, often less, plus a few minutes of movement whenever the day allows.

Do I need a gym?

No. Most of the plan works at home or in a hotel room. If you have a gym, we use it.

I have not trained for years. Is this for me?

That is a good place to start from. On our first call we test how you move, and I write the plan from what we find. If anything needs a doctor first, I will tell you. If the programme does not fit you, I will say so.

Can you correct my form remotely?

Yes. You film a set and I review it and reply. Between calls, Mr Z gives you live feedback on your form through your phone or laptop camera.

I have tried fasting and tablets. Why would this be different?

Quick fixes are built to be bought again. They give a fast result, then the energy drops and the old habits come back. I build a pattern of energy, training and food around your work and your family, so there is nothing to repeat.

I am on a weight loss jab. Is this for me?

It can be. NICE guidance says these medicines should be used alongside a reduced calorie diet and more physical activity, not instead of them. The British Heart Foundation suggests regular exercise, including resistance training, to help keep muscle while you lose weight. That is the part I coach. Your doctor stays in charge of the medicine.

What if I miss a week or travel a lot?

Busy weeks and travel weeks have their own plan, so a trip is part of your routine, not a break from it. In a hotel room you have a session that works there, and Mr Z answers between our calls. If you miss a week, we look at it on our next call and carry on from where you are, rather than starting again.

What is Mr Z?

An AI assistant I built on my method. It answers your questions, guides your sessions and helps with meals between our calls. I read your progress and make the decisions.

What happens on the 20 minute call?

We talk about your week, your health and what you have tried before. I tell you what I would work on first and what it would ask of you. If the programme fits you, I will say so. If it does not, I will say that too.

What if I want my money back?

For Z12, tell me by email within 14 days of the day you sign up and I refund everything, even if we have already started.

Is this medical?

No. This is fitness coaching. Before you start you answer a short set of readiness questions. If anything needs a doctor first, I will tell you.

Where are you based?

In Dubai. I work with clients in the UK, and our calls run on UK time.

Twenty minutes, with me.

We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.

Book a free 20 minute call Take the five minute test