Remote coaching for founders, directors and executives
Strength, mobility and balance that last.About three hours a week, often less.
Built around your diary, your family and your travel.
12 weeks of one-to-one coaching, £900 in total. Cancel within 14 days of signing up, for any reason, and get the full £900 back, even if coaching has started. What is included
Francesco ZenCoaching since 2007Premio Eccellenza Italiana 2019
Short sessions that fit your day, not long ones that do not.
Most people who come to me have tried something already. Fasting. Tablets. Hours in the gym and a lot of protein. What I hear most: it worked for a few weeks, then the energy dropped, the old habits came back, and the answer on offer was to buy it again.
My clients did not train more than everyone else. They trained and ate in a way that fitted together, around the lives they already had.
“I’ve learned how to take care of myself without it consuming my evenings or weekends.”
In London I coached executives, directors and founders, and they kept asking me for the same things: something quicker, training they could do at home and in hotels, and food that works for a life spent mostly sitting down.
So I built my own method. When the effort is fitted to the person, less of it does more.
Strength, mobility and balance, to improve your posture and how well your body works. Fitted to your diary, your family and your travel: about three hours a week, often less, at home, in a hotel room or in a gym.
We do not start by cutting food. I set what you eat on how you move, often with more carbohydrate than you expect, so your energy holds and you recover well.
I write every plan myself and adjust it as your weeks change.
Written by me. Changed when your week changes.
Your plan for each week is in the app. You check in with four taps, message me, and see your first results next to your latest.
Between our calls, Mr Z, the AI assistant built on my method, answers at any hour: a session for a hotel room, a meal for a late dinner. I read your progress and make the decisions.
Five measures show where you start: a one leg stand with your eyes closed, push-ups, a floor sit and rise, your waist to height ratio, and your weekly energy rating. We measure them again at week 12, and at week 24 if you continue, so you see what has changed. The research behind the tests
| Standard fitness | ZTraining | |
|---|---|---|
| Time each week | Sessions at a fixed time and place, often three a week. | About three hours a week, often less, at home, in a hotel room or in a gym. |
| Food | A set diet to follow. | We do not start by cutting food. We find what keeps your energy steady from the morning to dinner. |
| Between sessions | Up to you until the next session. | Mr Z answers at any hour, built on the method. |
| What you pay | Per session, for as long as you keep going. | £900 for 12 weeks, with a full refund if you cancel within 14 days of signing up, even if coaching has started. £2,100 for 12 more, only if we both agree you need it.Z12 and Z24 together: £3,000. |
Coaching since 2007. Executives since 2016.
Quoted in Eat This, Not That, Yahoo and Fit&Well
More about meI started coaching one to one in Venice in 2007 and moved to London in 2016. My clients have included a member of a Gulf royal family, executives at major UK and US companies, founders of growing businesses, athletes in bodybuilding, jiu-jitsu, football and cycling, and performers with Cirque du Soleil and the Bolshoi.
In 2019 I was recognised at the Premio Eccellenza Italiana in Washington DC, in its New Professions section. Today I coach remotely, on UK and Dubai time, and I write every plan myself.
“Easy to implement at home. I never felt depleted and out of energy as I did in the past with strict regimes.”
“I can go for a walk feeling energised and never out of breath.”
Start with twelve weeks. Continue only if you need to.
Level one
Z12 Find what works.
12 weeks of coaching, then 3 months of Mr Z. We find what works for you and build it into your life.
Level two
Z24 Make it last.
12 more weeks of coaching, then 6 months of Mr Z and two check-in calls. You lead, and I stay close, while we test your routine against everything that could disrupt it.
About three hours a week, often less, plus a few minutes of movement whenever the day allows.
No. Most of the plan works at home or in a hotel room. If you have a gym, we use it.
That is a good place to start from. On our first call we test how you move, and I write the plan from what we find. If anything needs a doctor first, I will tell you. If the programme does not fit you, I will say so.
Yes. You film a set and I review it and reply. Between calls, Mr Z gives you live feedback on your form through your phone or laptop camera.
Quick fixes are built to be bought again. They give a fast result, then the energy drops and the old habits come back. I build a pattern of energy, training and food around your work and your family, so there is nothing to repeat.
It can be. NICE guidance says these medicines should be used alongside a reduced calorie diet and more physical activity, not instead of them. The British Heart Foundation suggests regular exercise, including resistance training, to help keep muscle while you lose weight. That is the part I coach. Your doctor stays in charge of the medicine.
Busy weeks and travel weeks have their own plan, so a trip is part of your routine, not a break from it. In a hotel room you have a session that works there, and Mr Z answers between our calls. If you miss a week, we look at it on our next call and carry on from where you are, rather than starting again.
An AI assistant I built on my method. It answers your questions, guides your sessions and helps with meals between our calls. I read your progress and make the decisions.
We talk about your week, your health and what you have tried before. I tell you what I would work on first and what it would ask of you. If the programme fits you, I will say so. If it does not, I will say that too.
For Z12, tell me by email within 14 days of the day you sign up and I refund everything, even if we have already started.
No. This is fitness coaching. Before you start you answer a short set of readiness questions. If anything needs a doctor first, I will tell you.
In Dubai. I work with clients in the UK, and our calls run on UK time.
We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.